Apple has recently integrated the Lumon Terminal Pro, the distinctive computer featured in its acclaimed Apple TV+ series “Severance,” into its official retail website. This addition, marked with a prominent “New” label, appears alongside Apple’s Mac lineup, capturing the attention of visitors exploring the company’s computer offerings.
However, this intriguing device isn’t available for purchase. Instead, its presence serves as a strategic promotional tool for Apple TV+, Apple’s streaming service. Prospective Mac buyers are enticed with a complimentary three-month trial of Apple TV+, seamlessly integrating hardware sales with content consumption. This initiative aligns with Apple’s broader strategy to bolster its services sector, which recently reported a 4% growth, reaching $26.34 billion in the latest quarter.
“Severance” has emerged as a cultural phenomenon, becoming Apple’s most-watched TV series to date. The show delves into the lives of employees at Lumon Industries, a fictional corporation where staff undergo a procedure to separate their work and personal memories. The series’ unique narrative and aesthetic have resonated with audiences, prompting Apple to launch a series of immersive marketing campaigns.
Among these initiatives is the creation of a LinkedIn profile for Lumon Industries, blurring the lines between fiction and reality. Apple has also released free e-books related to the series on Apple Books, offering fans deeper insights into the show’s universe. Additionally, a “Severance” podcast featuring discussions with key figures like Ben Stiller and Adam Scott provides behind-the-scenes perspectives. To further engage fans, Apple curated a “Severance”-themed playlist and organized a pop-up event in New York City, allowing attendees to immerse themselves in the show’s environment.
In a recent highlight, Apple showcased the workflow of Geoffrey Richman, one of the show’s editors. Richman utilizes an array of Apple products, including the iMac, Mac mini, and MacBook Pro, to edit the series across various locations. This behind-the-scenes glimpse underscores the versatility and power of Apple’s hardware in professional settings. Accompanying this showcase is a short film detailing Richman’s editing process, offering viewers an intimate look at the creation of “Severance.”
The integration of the Lumon Terminal Pro into Apple’s retail website exemplifies the company’s innovative approach to marketing. By intertwining its hardware products with popular content from Apple TV+, Apple not only promotes its streaming service but also enhances the overall brand experience for consumers. This strategy reflects a broader trend in the tech industry, where companies are increasingly leveraging content to drive hardware sales and vice versa.
As “Severance” continues to captivate audiences, Apple’s multifaceted promotional efforts ensure that the series remains at the forefront of cultural conversations. By seamlessly blending fiction with reality, Apple creates a compelling narrative that resonates with both fans of the show and potential customers, further solidifying its position as a leader in both technology and entertainment.
