1Password Announces Annual Subscription Price Increase Effective March 27
1Password, a leading password management service, has informed its subscribers of an impending price adjustment set to take effect on March 27. This change will see an increase of $12 per year across its annual subscription plans.
For individual users, the annual subscription fee will rise from $35.88 to $47.88, marking a 33% increase. Similarly, the family plan’s annual cost will escalate from $59.88 to $71.88, reflecting a 20% hike. These adjustments translate to an additional $1 per month for individual plans and a comparable monthly increase for family plans.
Subscribers will encounter the new pricing upon their first renewal after March 27. In communications to its user base, 1Password has justified the price increase as a necessary step to continue investing in product development and to introduce new features. Recent enhancements include advanced phishing protection mechanisms and the integration of payment detail storage capabilities.
It’s noteworthy that 1Password has maintained consistent pricing for several years, a rarity in the tech industry where frequent price adjustments are common. However, this upcoming increase may prompt users to evaluate alternative password management solutions.
One such alternative is Apple’s native Passwords app, also known as Keychain. This tool offers seamless integration across Apple’s ecosystem, including compatibility with Windows systems and browser extensions for platforms like Firefox. For users deeply embedded in the Apple environment, this free service presents a compelling option.
The decision to raise subscription fees aligns with a broader trend in the tech industry, where companies adjust pricing structures to accommodate rising operational costs and to fund ongoing innovation. For instance, in 2025, Plex announced significant price increases for its subscription options, citing the need to invest in new features and manage escalating expenses. Similarly, Adobe rebranded its Creative Cloud offerings and implemented price hikes to support the development of new tools and services.
As the digital landscape evolves, users are encouraged to assess the value propositions of their subscribed services, considering both cost and feature sets. While 1Password’s price increase may be justified by its commitment to enhancing user security and functionality, individuals should explore all available options to determine the best fit for their needs.
