In a strategic move to streamline its virtual private network (VPN) offerings, Google has rebranded its services for both Google Fi subscribers and Pixel device owners. This initiative aims to provide a more cohesive and integrated user experience across Google’s ecosystem.
Rebranding of Google Fi VPN
Google Fi, the company’s mobile virtual network operator (MVNO) service, has officially renamed its VPN feature from Google Fi VPN to VPN by Google. This change is purely cosmetic, intended to unify branding without altering the functionality or technical aspects of the service. Users can continue to enable or disable the VPN through the Fi Wireless companion app, which now includes a dedicated Plan tab for easier navigation.
Transition to Built-In VPN for Pixel Devices
For Pixel device owners, particularly those using Pixel 7 and newer models, Google is transitioning from the Google Fi VPN to the built-in VPN by Google. This feature was initially introduced with the Pixel 8 series and has since been extended to other supported devices, including the Pixel Tablet. The built-in VPN offers a more integrated experience, accessible directly through the device’s settings. Users are prompted within the Fi app to manage VPN settings via the device’s system settings, ensuring a seamless transition.
Enhanced User Experience
The built-in VPN on Pixel devices provides several advantages over its predecessor. Notably, it eliminates the persistent notification that was present with the Google One VPN, replacing it with a simple key icon in the status bar. This change declutters the notification shade, allowing users to focus on more pertinent alerts. Additionally, the built-in VPN can be quickly toggled on or off via a Quick Settings tile, offering greater convenience. ([androidpolice.com](https://www.androidpolice.com/google-one-vpn-pixel-8-series-persistent-notification-removed/?utm_source=openai))
Security and Privacy Commitment
Google’s rebranding and integration efforts underscore its commitment to user security and privacy. By embedding the VPN directly into Pixel devices and unifying the branding across services, Google aims to provide a more secure and user-friendly experience. The built-in VPN encrypts internet traffic, safeguarding users from potential threats on unsecured networks and preventing websites from tracking their location through IP addresses. ([store.google.com](https://store.google.com/intl/en/ideas/articles/pixel-vpn/?utm_source=openai))
Conclusion
Google’s recent rebranding and integration of its VPN services reflect a concerted effort to enhance user experience and security. By transitioning Pixel users to a built-in VPN and standardizing the branding for Google Fi subscribers, the company simplifies its offerings while reinforcing its commitment to user privacy.
