In recent years, the concept of vibe coding has emerged, allowing individuals without traditional programming skills to develop applications by simply describing their ideas to artificial intelligence (AI) systems. This innovative approach leverages AI tools like ChatGPT to translate user intentions into functional code, democratizing app development and enabling a broader audience to bring their visions to life.
Reflecting on this trend, it’s noteworthy that Apple had envisioned a similar capability for its Vision Pro headset as early as January 2023. According to a report by Wayne Ma for The Information, Apple aimed to enable users to create augmented reality (AR) applications using Siri, its voice assistant. The goal was to allow individuals to articulate their app concepts verbally, with Siri translating these descriptions into fully functional AR applications available for download on the App Store.
The proposed functionality was ambitious. For instance, a user could describe a scenario involving virtual animals interacting with real-world environments. Siri would then handle the complexities of designing the virtual creatures, animating them, and ensuring their movements were realistic within a three-dimensional space. This approach sought to eliminate the need for users to possess coding knowledge or engage in intricate design processes, thereby lowering the barrier to entry for app development.
At the helm of this initiative was Mike Rockwell, who led Apple’s Vision Products Group. Rockwell’s foresight into the potential of AI-driven app creation underscored Apple’s commitment to integrating advanced technologies into user-friendly platforms. His leadership suggested a proactive approach to harnessing AI for creative and practical applications, aligning with the broader industry movement towards more accessible technology solutions.
However, despite the promising vision, Apple has yet to introduce this feature to the public. The company has faced challenges in rolling out advanced AI functionalities for Siri, with reports indicating delays and internal restructuring. In March 2025, Bloomberg reported that Apple CEO Tim Cook had reassigned Rockwell to oversee Siri, signaling a strategic shift aimed at revitalizing the voice assistant’s development and addressing previous shortcomings.
This leadership change reflects Apple’s recognition of the need to enhance Siri’s capabilities to remain competitive in the rapidly evolving AI landscape. The integration of AI into consumer products has become a focal point for tech companies, with competitors like Google and Amazon making significant strides in this area. Apple’s move to place Rockwell in charge of Siri suggests a renewed commitment to innovation and user-centric design.
The concept of using voice commands to create applications aligns with the broader trend of making technology more intuitive and accessible. By enabling users to develop apps through natural language interactions, Apple could empower a diverse range of individuals to contribute to the app ecosystem, fostering creativity and inclusivity.
While the specific feature of Siri-assisted app creation has not materialized, Apple’s ongoing efforts to enhance its AI offerings indicate that such capabilities may still be on the horizon. The company’s focus on privacy and user experience suggests that any future implementations would prioritize secure and seamless interactions.
In conclusion, Apple’s early exploration into voice-driven app development through Siri highlights the company’s ambition to democratize technology and empower users. Although challenges have delayed the realization of this vision, the strategic leadership changes and continued investment in AI suggest that Apple remains committed to pushing the boundaries of user-friendly innovation.
