Google has launched a podcast advertising campaign to drive downloads of its Gemini Live app. These ads showcase the AI assistant’s capabilities, featuring sample interactions designed to highlight how it can enhance creativity and productivity.
The strategic push aligns with Google’s goal of expanding Gemini’s user base, aiming to make it the next first-party app to reach 500 million monthly users. With several Google apps already surpassing the 2 billion user mark, Gemini Live is on track to become a major AI tool.
Interestingly, Google is promoting Gemini Live on Apple-centric podcasts, following its recent iOS app launch. Since its debut, the Gemini app has received strong user ratings and continues to evolve with new features like an improved home screen and auto-launching keyboard for instant interaction.
With speculation around potential integration with Apple’s AI ecosystem, Gemini Live’s expansion could reshape how users interact with AI on their devices.
