In October 2024, Apple introduced Apple Intelligence alongside the release of iOS 18.1, bringing advanced features like Writing Tools and Genmoji to enhance user experience across various applications. These tools were designed to function seamlessly within most apps and text fields by default, offering users capabilities such as proofreading, rewriting, summarizing text, and creating personalized emojis.
However, users have observed that these Apple Intelligence features are conspicuously absent in Meta’s suite of iOS applications, including Facebook, Instagram, Threads, and WhatsApp. Unlike other platforms like X (formerly Twitter) and Reddit, which support these tools, Meta’s apps do not display them, limiting users’ ability to utilize Apple’s advanced functionalities within these environments.
The absence of Apple Intelligence features in Meta’s apps means that users cannot access Writing Tools for tasks like proofreading or summarizing text within posts or messages. Additionally, Genmoji and iOS keyboard stickers are unavailable in Instagram Stories, further restricting the integration of Apple’s ecosystem within Meta’s platforms.
Meta has not provided an official explanation for disabling these tools. However, reports suggest that the company aims to encourage users to adopt its proprietary Meta AI, which operates on the Llama large language model (LLM), rather than relying on Apple’s offerings. Developers have the option to disable Apple Intelligence features within their applications, and it appears that Meta has exercised this choice to promote its own AI solutions.
The competitive tension between Apple and Meta is longstanding, encompassing disagreements over privacy policies, data handling practices, and App Store regulations. Previous discussions about integrating Meta’s Llama model into Apple Intelligence reportedly faltered due to Apple’s concerns regarding user privacy. Apple has expressed apprehension about Meta’s privacy practices, citing them as insufficiently stringent, which influenced the decision to exclude Meta’s AI from iOS 18. ([macrumors.com](https://www.macrumors.com/2024/06/24/apple-meta-ai-privacy-concerns/?utm_source=openai))
Furthermore, Apple has criticized Meta’s numerous requests for interoperability, suggesting that granting such access could compromise user privacy and security. Apple highlighted that accommodating all of Meta’s requests might expose sensitive user data, including messages, emails, and passwords. ([businesstoday.in](https://www.businesstoday.in/technology/news/story/apple-pushes-back-on-metas-requests-cites-alarming-privacy-concerns-457840-2024-12-19?utm_source=openai))
In response, Meta has accused Apple of using privacy concerns as a pretext for anti-competitive behavior, arguing that Apple’s stance hinders interoperability and stifles competition. ([businesstoday.in](https://www.businesstoday.in/technology/news/story/apple-pushes-back-on-metas-requests-cites-alarming-privacy-concerns-457840-2024-12-19?utm_source=openai))
As a result of these developments, iOS users are currently unable to utilize Apple Intelligence’s Writing Tools or Genmoji within any of Meta’s applications. While these features remain functional in most other apps, Meta is actively promoting its own AI tools, such as prompts like Write with Meta AI within Instagram.
At present, there is no indication that Meta plans to reinstate support for Apple Intelligence features in its apps. Apple, on the other hand, is exploring partnerships with other AI providers, including potential integration of Google’s Gemini model in the future. The landscape may evolve if business considerations or user demand prompt a reassessment of these decisions.
